Figma & UI/UX for Newbie Marketers: What You Actually Need to Know

Bella Tian
May 22
2 min read

If the words “Figma” and “UI/UX” make your eyes glaze over, you’re not alone—and you’re in the right place. At Bellamedia.blog, we exist to make tech make sense (and maybe even make you laugh a little). So, if you’re a marketer trying to get fluent in design without learning another language, welcome to your cheat sheet.

First, What Is Figma?

Think of Figma as the Google Docs of design. It’s a cloud-based design tool where you (yes, you) can create wireframes, mockups, prototypes, and even full-blown app designs—all without needing to know how to code or download clunky software.

It's collaborative, it’s beginner-friendly, and designers everywhere are obsessed with it. Why? Because it makes working on a team (or with a designer) smoother than your last iced latte.

https://www.figma.com/

https://www.youtube.com/@Figma

Keywords: what is Figma, Figma for marketers, design collaboration tools

UI vs UX: What’s the Difference?

UI (User Interface) = how it looksUX (User Experience) = how it feels

Let’s say you’re on a website. The buttons, colors, fonts, and layout? That’s UI.How fast it loads, how easy it is to navigate, and whether you found what you needed? That’s UX.

If UI is the outfit, UX is the confidence behind it. And great digital products need both.

Keywords: UI vs UX, beginner UX guide, UX for marketers

Why Should Marketers Even Care?

Good question. Here’s the deal: as a marketer, you're not just writing emails and social posts anymore. You're part of the digital experience, and that means you need to understand how people move through a landing page, click a CTA, or bounce because something felt off.

Knowing your way around Figma and basic UI/UX principles makes you a triple threat. You’ll communicate better with designers, launch smarter campaigns, and stop asking “can we move that button?” twenty times. (Spoiler: probably yes.)

Keywords: Figma for marketing, UX in digital marketing, why marketers should learn UI

How to Start (Without Getting Overwhelmed)

Create a free Figma account. Play around. Break things. It’s okay.
Look at great websites and apps. Ask: what makes them feel good to use?
Use templates. Figma has tons of free UI kits to get you started.
Google less. Read Bellamedia more. We explain this stuff without the jargon.