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How exactly does AI Work?

  • Writer: Bella Tian
    Bella Tian
  • Dec 12, 2024
  • 2 min read

Updated: May 15

What is AI?


Imagine if your computer, phone, or a robot could learn things, solve problems, and make decisions. That’s AI! It’s not actually alive, but it’s really good at following instructions and learning from patterns.


AI, or Artificial Intelligence, is like teaching a computer to think and act smart—kind of like a human! Let’s break it down in a way that’s super simple:





How Does AI Work?

  1. Learning from Data: AI looks at tons of examples to figure out how to do something. For example, if you show it 1,000 pictures of cats, it learns to recognize a cat.

  2. Following Rules: AI follows sets of rules (called algorithms) to solve problems, like calculating the fastest route to your school.

  3. Getting Better Over Time: The more it’s used, the smarter it gets because it learns from mistakes.


AI, or Artificial Intelligence, is like a super-smart brain that computers use to learn and make decisions. Instead of needing a human to tell it exactly what to do, AI figures things out on its own by studying patterns. It's like that friend who always knows the answers in class (but cooler, because it doesn’t brag).


At its core, AI has different branches, and one of the most popular is machine learning. Think of it like teaching your dog tricks—but instead of saying "sit," we feed the AI tons of data, and it learns to recognize patterns, like spotting cats in photos or predicting what you want to watch on Netflix.


AI in Digital Marketing: Your New BFF

Now, let’s talk digital marketing. Imagine you’re scrolling Instagram and—bam!—an ad pops up for sneakers you were just Googling. That’s AI at work! AI tools in digital marketing use all the data you share online to figure out what ads you’ll love, where to show them, and when.


For businesses, it’s like having a crystal ball to know what customers want. AI can:

  • Predict trends (What’s hot and what’s not).

  • Personalize ads (so it feels like they really know you).

  • Automate repetitive stuff (goodbye, boring tasks).


The Future of Marketing: AI is Taking the Driver's Seat

In the future, marketing with AI will get even smarter. Picture this:

  • Ads that talk to you like a friend (but not a creepy one).

  • AI-powered tools helping small businesses compete like pros.

  • Campaigns created in minutes, thanks to tools like ChatGPT (yep, that’s me 👋).


Marketers who embrace AI will save time, get better results, and maybe even have more time for Netflix marathons.


Fun AI Tools to ExploreIf you're curious (and let’s face it, who isn’t?), check out these cool tools:


AI isn’t here to take over the world (yet)—it’s here to make life easier. So whether you’re dreaming of becoming a marketer, a scientist, or just someone who gets TikTok ads that actually make sense, AI is your new best tool.


Now go impress your friends with all this AI knowledge. You're officially ahead of the game (and probably cooler than most adults). 🎉


 
 
 

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